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Macy's Fragrance Finder

Find your new favorite fragrance in seconds

› See Fragrance Finder on

Macy's Fragrance Finder aims to digitally reflect the in-store customer experience of shopping for the perfect scent, creating comfort and confidence without the ability to smell a product before making a purchase.


Customers enter into the experience through our web and mobile channels, and then search for fragrances by their brand or raw materials. When selecting a fragrance, customers can explore the profile of that product, which includes ingredients, a brief description, and attributes of its olfactive family. We will then make recommendations to customers based on their viewing patterns and shopping preferences.

Personalized scent recommendations for each Customer are powered by Puig, the largest and most comprehensive fragrance database in the world​.

70% of users were confident or highly confident in the recommendation based on UX research.


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