Macy's Fragrance Finder
Find your new favorite fragrance in seconds

Macy's Fragrance Finder aims to digitally reflect the in-store customer experience of shopping for the perfect scent, creating comfort and confidence without the ability to smell a product before making a purchase.
Customers enter into the experience through our web and mobile channels, and then search for fragrances by their brand or raw materials. When selecting a fragrance, customers can explore the profile of that product, which includes ingredients, a brief description, and attributes of its olfactive family. We will then make recommendations to customers based on their viewing patterns and shopping preferences.
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Personalized scent recommendations for each Customer are powered by Puig, the largest and most comprehensive fragrance database in the world​.
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70% of users were confident or highly confident in the recommendation based on UX research.
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